Brad Sutton arrived on the Hilltop in the summer of 2001 and now serves as SMU's Associate A.D. for Public Relations and Marketing. In this role, Sutton oversees public relations, marketing, licensing, communications and broadcasting for a 17-sport NCAA Division I athletic department in the nation's fifth-largest media market. He serves as spokesperson for the department on a variety of issues and is responsible for the department's internal and external communication through print and non-print media, creating messaging for use across multiple platforms and by multiple spokespersons. Sutton is also a liaison with University's Public Affairs Office and is a member of the university-wide Communications Council.
He serves as primary media contact for SMU's football program and is program administrator for SMU's men's and women's golf, track and field, and cross country programs, with oversight of all aspects of the program including budgeting, scheduling and compliance issues.
He manages SMU's Athletics Marketing Committee, which creates and implements all marketing campaigns, and as part of the SMU team, has helped produce a 35 percent increase in football attendance since 2006.
He also serves as the Licensing Director for the department. Under his guidance, SMU has set royalty records for six straight years, doubling its royalty income over that same span.
At SMU, he also coordinates media relations efforts for the SMU Athletic Forum, the Doak Walker Award and the Doak Walker Legends Award, working with such athletic luminaries as Willie Mays, Bill Russell and Joe Montana, among others. In addition to his work on the Hilltop, he has served as the Chair of the Conference USA SID Committee and was the Media Director for the 2007 NCAA Women's Basketball Dallas Regional and the 2008 NCAA College Cup. He has served on the media relations staff for various events including the 2006 NBA Finals, the 2006 and 2010 NCAA Men's Basketball Tournaments and the 2011 NCAA Final Four. He also works each year at The Colonial, a PGA Golf tournament in Ft. Worth, serving as Media Coordinator.
Prior to coming to the Hilltop, he worked at Colorado, Kentucky and Florida State. The former NACMA scholarship winner holds a B.A. from Transylvania University and an M.S. in Sport Management from the University of Kentucky.
The Henderson, Ky., native was named the Scoop Hudgins Outstanding Sports Information Director by the All-America Football Foundation at the organization's Centennial Banquet of Champions in 2009.
Sutton and his wife, Erin, reside in Dallas with their daughters, Catesby and Collier.