Associate A.D. Development/Director of Mustang Club
Completing his third year on the Hilltop, Tim McMurray serves as Associate Athletics Director/Development & External Affairs and is Executive Director of the Mustang Club. In addition to his direct oversight of Mustang Club and athletics annual giving, he also has support responsibilities with ticket sales and corporate partnerships. McMurray has overseen consecutive record years of Mustang Club and overall annual giving growth for Mustang Athletics. For fiscal year 2012, SMU Athletics added $8.3 million in annual gifts and $19.8 million in all athletics giving, and athletics giving has already surpassed the $20 million mark for 2013.
In addition to record growth of the Mustang Club and overall athletics giving during his time at SMU, McMurray has served as point person on all aspects of suite, club, and premium seating opportunities in the state-of-the-art Moody Coliseum renovation and expansion - a $47-million privately funded project - set to open in December 2013. Additionally, he also oversaw the priority fulfillment of the new suite and club seat additions to Gerald J. Ford (football) Stadium currently under construction and opening for the 2013 season.
Among the catalysts for the record Mustang Club growth was McMurray's launch of the National Mustang Club initiative, an effort to aggressively promote Mustang Club growth to SMU's growing national alumni base, and the Pony Up Challenge - promoting existing donors to increase their giving level. In less than two years of active engagement, the NMC Leadership Council has generated nearly $750,000 in new dollars to the Mustang Club. The council is made up of over 30 volunteers representing 20 regions and cities throughout the country. Additionally, McMurray secured six-figure leadership gifts for the Center for Development of Student-Athletes (CDSA) and initiated the Top 25 Society to promote multi-year annual giving at a high level ($25 k or more). Included in the Top 25 Society launch was the first $100,000.00 annual gift to the Mustang Club in school history.
McMurray also serves on SMU's Development and External Affairs Management Team.
Prior to joining SMU, McMurray was a Senior Associate Athletics Director at Northern Illinois University. In that role, he was directly responsible for athletic development, supervision of the Huskie Athletic Support Fund, marketing, promotions, and ticket sales units. He was also sports administrator for women's basketball, men's golf, and women's golf and was point person on the 2007 NIU football coaching search. In addition, he served as editor of the department's strategic plan under the mission of "Developing Champions - in the classroom, in competition, and in life."
His involvement on the completion of a $14-million academic and athletic performance center, with direct involvement in successful solicitation of three of the four largest athletic gifts in institution history, were among the highlights of his NIU career. That campaign produced 28 six- and seven-figure level gifts (one such gift in institution's 105-year history prior to campaign). Additionally, a complete restructuring of the athletic development and external affairs unit was completed over his first 12 months in DeKalb, with a shift in emphasis towards philanthropic engagement with new prospects and leveraging existing gifts from current donors. This realignment included personnel evaluations and hires, restructuring of duties, and a comprehensive communication and contact system that placed an emphasis on daily donor outreach.
Upon his arrival, McMurray spearheaded efforts to create the Huskie Athletic Support Fund (HASF), which resulted in five consecutive years of annual fund increases in both dollars raised and donors, including three consecutive seven-figure campaigns and the three largest annual fund gifts (in excess of $25,000) in department history. The average annual gift to athletics also quadrupled over a three-year window. Catalysts for increased growth include: an aggressive marketing campaign, revamping the Varsity Club (former letter-winners), establishing the HASF Young Alumni program and also founding the Women's Basketball "Circle of Excellence" to enhance female philanthropy. In 2007, a six-figure campaign to construct the H.I.T (Huskie Indoor Training) Center for baseball, softball, men's golf and women's golf was completed.
In partnership with the College of Business, marketing focus groups were initiated to improve the overall customer experience at home athletic events, along with templates to better evaluate the effectiveness of marketing plans for every spectator sport.
McMurray served on the Athletics Executive Staff and the NIU Foundation Senior Management Team.
McMurray served over five years at Texas State University, where he was Associate Athletics Director and handled athletic major gift fund-raising, was executive director of the Bobcat Athletic Foundation, and had oversight of annual giving, marketing, media relations, ticket sales and performance groups. He was also responsible for the administration of the Bobcat baseball and softball programs. From a public relations perspective, McMurray served as radio color analyst for road football games while also hosting the weekly head football coach's radio show and producing Texas State Sports Weekly as part of a partnership with Time-Warner Cable.
While at Texas State, McMurray helped generate agreements that resulted in major capital gifts during the Bobcat Legacy Campaign, which produced over $19 million of athletic facility renovations and construction over a four-year period. Additionally, Bobcat Athletic Foundation gift revenue doubled over a three-year period and new members grew by over 60 percent. McMurray was also point person on the athletic department's strategic plan and its integration into the institution's long-range planning efforts.
Additionally, McMurray served on the Athletics Executive Staff and the Texas State University Foundation Senior Leadership Team.
As Assistant Athletics Director for External Affairs at his alma mater, Lamar University, McMurray handled all fund-raising, marketing and promotions, ticket sales, and sponsorships. At Lamar, annual giving tripled over a two-year window, membership grew by over 150 percent and corporate sponsorship dollars more than doubled. Additionally, through an aggressive marketing and sales campaign, men's basketball had the sixth largest one-season attendance increase for all NCAA Division I institutions in 1998. He had oversight of both golf programs, women's basketball and was point person on numerous coaching and administrative searches, including both men's and women's basketball.
McMurray began his career as an undergraduate in the Lamar media relations office and served four years in a full-time capacity following graduation. He was the primary contact for men's basketball, baseball, and oversaw a staff of three prior to his transition to external affairs. During his time in the media relations office, he was the recipient of two CoSIDA awards (Best Cover and Coach's Biography).
McMurray was also a member of Lamar's Athletics Senior Staff and University Advancement Council.
In addition to a Masters in Sports Administration from Ohio University, McMurray is a 1992 graduate of Lamar and is also a 2001 graduate of the Sports Management Institute. McMurray is a Past President of the National Association of Athletic Development Directors (2009-10) and also served six years on the NAADD Executive Committee.
McMurray resides in Dallas with his wife Vickie and stepdaughter Marley (13).