At SMU, Roberts helps administer the day-to-day operations of the entire athletic department and serves as the administrative liaison for the football and men's basketball programs. He is also assisting in the development of a departmental strategic plan, and is involved with SMU's community engagement and customer service initiatives.
At OU, Roberts' primary responsibility was the overall administration and leadership of the athletics development office, including oversight of the Sooner Club, major gift and endowment programs. Under his guidance, the Sooner Club set all-time highs in annual donations, culminating with $20.2 million in 2011 and a record $21 million in 2012. Membership numbers also hit an all-time high with 10,625 members during 2012.
During his time, OU Athletics raised over $41 million in philanthropic gifts to support capital improvements and scholarship endowments. Most recently, Roberts has guided a $75 million capital campaign for the construction of a new athletics dormitory, Headington Hall. Other capital projects of note included the Gregg Wadley Tennis Pavilion, indoor batting cages for baseball and softball, as well as major renovations of McCasland Field House, Gaylord Family Oklahoma Memorial Stadium, Viersen Gymnastics Center, Charlie Coe Center, and the football and basketball locker rooms.
In addition to his development duties, Roberts also served as sport administrator for men's and women's tennis as well as supervisor of the OU Tennis Club and Varsity O Association.
Roberts began his time in Norman as the director of marketing, overseeing the staff and all its initiatives, setting attendance records for football and steering the marketing efforts that led to OU women's basketball ranking in the top three in national attendance.
Prior to arriving in Norman, Roberts served as assistant director of marketing at the University of North Carolina at Chapel Hill. From 2001-2003, he coordinated the marketing for men's and women's soccer, women's basketball and men's and women's lacrosse. Before moving to marketing, Matt served one year in the UNC ticket office as the assistant ticket manager.
A 1997 graduate of the University of North Carolina at Chapel Hill, Roberts holds a bachelor's degree in exercise and sports sciences. While at North Carolina, he was a walk-on pitcher for the Tar Heels and finished his college career as an undergraduate assistant coach, working with the Tar Heel pitching staff. He later attended Ohio University and earned a master's of sports administration in 1999.
He and his wife, Amanda, live in Dallas with their son, Carter.