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In her primary role, Holland serves as Chair of the Sport Administrators’ group, offering oversight, guidance and support in coordination with the appropriate NCAA, AAC and University officials. As the Executive Sr. Associate AD for Administration, Holland is responsible for providing regular updates to the Director of Athletics regarding the administration of SMU’s 17 sports programs, including but not limited to initiatives and activities related to student-athlete welfare, personnel, compliance, finance, equity and Title IX.
Holland has direct sport oversight of the women's basketball, volleyball and track programs. She also chairs the Athletics Diversity Council and, as the department's Title IX coordinator, is responsible for all gender equity matters. In addition, Holland also serves as the University's Deputy Title IX Coordinator and serves on various campus committees and task forces.
In her role as the SWA, Holland serves as the Chair of the SWA group and Olympic sport liaison to the conference office, while also serving on the awards subcommittee, the championship committee for volleyball and the strategic planning committee. She also serves on the Athletic Director’s Executive Committee. Prior to the 2011-12 academic year, Holland was also responsible for all NCAA Compliance at SMU.
Prior to arriving to SMU, Holland was the Athletic Director at Alabama State University. In her role as A.D., Holland oversaw all 18 of ASU's intercollegiate sports and represented the SWAC on the NCAA Division I Championships/Sports Management Cabinet. Holland was instrumental in creating the department's policy and procedures manual and strategic plan.
Prior to being named ASU's A.D., Holland led the Hornets' NCAA rules education and compliance program, holding the position of Associate A.D/SWA. She served as the liaison to the SWAC Women's Basketball Coaches and Compliance groups. Her position was instrumental and recognized by her peers in the reversed decision of the NCAA Committee on Infractions case vs. ASU.
Before ASU, Holland spent two-and-a-half years on Georgia State University's senior management team. She was appointed as SWA prior to her departure. While at GSU, Holland oversaw compliance, facilities and game day operations, and had sport oversight over volleyball, women's basketball, baseball and men's soccer.
Prior to working at Georgia State University, Holland served as the Assistant Director of Membership Services for the NCAA, where she served as a liaison to Peer Review Teams and NCAA institutions for Division I Athletic Certifications. Holland also served on various waiver teams.
Holland's career also includes stops at Clayton State University as its Assistant A.D. and SWA, and at Georgia Tech, as both an Assistant Director of Compliance and an assistant women's basketball coach.
Holland has a wide variety of experience on the national level as a member of the National Association of Collegiate Athletic Directors (NACDA), National Association of Collegiate Women Athletics Administrators (NACWAA), and the Minority Opportunities of Athletic Administrators (MOAA). She is also a graduate of NACWAA HERS, Sports Management Institute and Division I-A Institute.
Holland holds a master's degree in sports administration from Georgia State University and a Bachelor of Science in therapeutic recreation from Alabama State University, where she was an academic All-American and standout student-athlete for the Lady Hornets' basketball program.