Athletics News

Brad Sutton
Brad  Sutton

Sr. Associate A.D./External Affairs


SMU Announces Athletics Organizational Redesign


SMU Announces Staff Additions, Promotions


SMU Sets Royalty Record For Seventh Straight Year

Revenues up 122% over span


SMU Sets Licensing Records

Mustang Royalties Up 98% In Last Six Years


SMU Releases New Official Texas License Plate

Redesigned Mustang Plates At

Brad Sutton arrived on the Hilltop in the summer of 2001 and now serves as SMU's Senior Associate A.D. for External Affairs. In this role, Sutton oversees public relations, marketing, branding, licensing, communications, ticketing and video services for a 17-sport NCAA Division I athletic department in the nation's fifth-largest media market. He serves as spokesperson for the department on a variety of issues and is responsible for the department's internal and external communication through print and non-print media, creating messaging for use across multiple platforms and by multiple spokespersons. Sutton is also a liaison with University's Public Affairs Office and is a member of the university-wide Communications Council.

He serves as program administrator for SMU's men's and women's golf programs, with oversight of all aspects of the program including budgeting, scheduling and compliance issues, and previously oversaw the track & field and cross country programs.

Sutton is also the primary media contact for SMU's football program, and under his leadership, the SMU Athletics Public Relations Office was one of 11 honored nationally by the Football Writers Association of America in 2013 with the "Super 11" Award for excellence in sports information. The "Super 11" is handed out to departments which were deemed the best in the NCAA Football Bowl Subdivision.

He manages SMU's Athletics Marketing Department, which creates and implements all marketing campaigns, and, as part of the SMU team, has helped produce a 38 percent increase in football attendance since 2006 and sell a school-record number of season tickets in 2012. In 2013-14, the men's basketball team set a new home attendance record and SMU was one of only five schools nationally to increase attendance by over 2,000 fans per game.

Sutton also created and oversees MustangVision, SMU's in-house video services department, and serves as the Licensing Director for the department. Under his guidance, SMU set royalty records for seven straight years, posting a 122% increase in royalty income over that same span.

At SMU, he also coordinates media relations efforts for the SMU Athletic Forum, the Doak Walker Award and the Doak Walker Legends Award, working with such athletic luminaries as Willie Mays, Bill Russell and Joe Montana, among others. In addition to his work on the Hilltop, he has served as the Chair of the Conference USA SID Committee and was the Media Director for the 2007 NCAA Women's Basketball Dallas Regional and the 2008 NCAA College Cup. He has served on the media relations staff for various events including the 2006 NBA Finals, the 2006 and 2010 NCAA Men's Basketball Tournaments and the 2011 NCAA Final Four. Since 2005, he has worked at The Colonial, a PGA Golf tournament in Ft. Worth, serving as Media Coordinator. At the league level, Sutton serves on the American Athletic Conference Women's Golf Championships Committee.

Prior to coming to the Hilltop, he worked at Colorado, Kentucky and Florida State. The former NACMA scholarship winner holds a B.A. from Transylvania University and an M.S. in Sport Management from the University of Kentucky.

The Henderson, Ky., native was named the Scoop Hudgins Outstanding Sports Information Director by the All-America Football Foundation at the organization's Centennial Banquet of Champions in 2009.

Sutton and his wife, Erin, reside in Dallas with their daughters, Catesby and Collier.

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