- Matt Roberts has been named Deputy Director of Athletics, SMU A.D. Rick Hart
announced today. Roberts arrives on the Hilltop after eight-plus years at Oklahoma, where he served in a variety of roles, most recently as Associate A.D. for Development.
At SMU, Roberts will help administer the day-to-day operations of the entire athletic department and will serve as the administrative liaison for the football and men's basketball programs. He will also assist in the development of a departmental strategic plan, community engagement and customer service initiatives, and in the coordination of SMU post-season travel.
"Matt Roberts is respected throughout our industry. He possesses an array of valuable experiences at leading programs, and has consistently demonstrated the ability to make the organizations he serves better," said Hart. "I am excited that he has agreed to join our team here at SMU. His commitment to excellence will greatly assist our efforts to become a premier athletics program."
"I am excited to become a member of the SMU family. Dr. Turner and University leaders have clearly demonstrated a commitment to excellence in all their affairs," said Roberts. "Working for and with Rick Hart at SMU is a once-in-a-lifetime opportunity. I know for certain that Rick will remain fully committed to supporting the educational mission of the University and to the well-being of our student-athletes."
At OU, Roberts' primary responsibility was the overall administration and leadership of the athletics development office, including oversight of the Sooner Club, major gift and endowment programs. Under his guidance, the Sooner Club set all-time highs in annual donations, culminating with $20.2 million in 2011 and a record $21 million in 2012. Membership numbers also hit an all-time high with 10,625 members during 2012.
During his time, OU Athletics raised over $41 million in philanthropic gifts to support capital improvements and scholarship endowments. Most recently, Roberts has guided a $75 million capital campaign for the construction of a new athletics dormitory, Headington Hall. Other capital projects of note included the Gregg Wadley Tennis Pavilion, indoor batting cages for baseball and softball, as well as major renovations of McCasland Field House, Gaylord Family Oklahoma Memorial Stadium, Viersen Gymnastics Center, Charlie Coe Center, and the football and basketball locker rooms.
In addition to his development duties, Roberts also served as sport administrator for men's and women's tennis as well as supervisor of the OU Tennis Club and Varsity O Association.
Roberts began his time in Norman as the director of marketing, overseeing the staff and all its initiatives, setting attendance records for football and steering the marketing efforts that led to OU women's basketball ranking in the top three in national attendance.
Prior to arriving in Norman, Roberts served as assistant director of marketing at the University of North Carolina at Chapel Hill. From 2001-2003, he coordinated the marketing for men's and women's soccer, women's basketball and men's and women's lacrosse. Before moving to marketing, Matt served one year in the UNC ticket office as the assistant ticket manager.
A 1997 graduate of the University of North Carolina at Chapel Hill, Roberts holds a bachelor's degree in exercise and sports sciences. While at North Carolina, he was a walk-on pitcher for the Tar Heels and finished his college career as an undergraduate assistant coach, working with the Tar Heel pitching staff. He later attended Ohio University and earned a master's of sports administration in 1999. He and his wife, Amanda, were married in June of 2012.
Roberts will begin his time at SMU on Oct. 1.