-Served as Frosh Coach for 20 years from 1950 and led the team to four undefeated seasons
The Morgan Campaign, an annual fundraising event run by the Mustang Club, is named for Herman "Sleepy" Morgan, a former SMU football coach and fundraiser. Morgan came to SMU as part of Rusty Russell's first coaching staff in 1950 and was the Mustang freshman coach for 25 of the next 26 years.
Morgan, who acquired the nickname "Sleepy" by falling asleep in one of his classes at Sulphur Springs High School, is still considered an SMU treasure. He quickly became one of the greatest recruiters in Southwest Conference history. His very first recruit was Port Arthur's great running back, Frank Eidom. Morgan's first class also included future Mustang greats Ed Bernet of Highland Park and Duane Nutt of Corsicana. Other Mustang greats recruited by Morgan included Forrest Gregg and Don Meredith.
When Sleepy retired from coaching in 1976 he wanted stay close to SMU and was encouraged by friends to help the Mustangs by raising money for the Mustang Club. He continued to use the same down-to-earth approach he said he learned naturally as a youngster on a farm in Sulphur Springs. Whether he was getting a great recruit or raising money, he was "putting hay in the barn for his Mustangs." Sleepy's approach was very personal. He would send a personal handwritten letters that became legendary. When asked why he did it this way, Sleepy said, "I do it to help the team and because I love SMU."
Morgan passed away in 1993 and the next year the SMU Mustang Club Board of Directors voted to change the name of the Mustang Club Annual Fund drive to the Morgan Campaign. Every year since, volunteers have worked to continue "putting hay in the barn" for the Mustangs.