A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks.
The revenue is used to support and enhance many programs campus wide. Outside of the University, the trademark licensing program creates a cooperative and positive working relationship with the manufacturers and retailers who work with the University.
|Official SMU Athletic Logos|
Visual identity plays an important role in shaping the image of the SMU Athletics Department. The logos and word marks should never be altered or animated. The SMU can be used in blue, red or white. The pony should always be red, except for one color situations, where white is acceptable. The pony should always be facing to the right.
|SMU Primary Marks Guide|
Download primary marks guide in PDF format
|Logos for Licensed Products|
The SMU Athletics Department utilizes the Licensing Resource Group (LRG) to administer its licensing program. For more information on LRG and to apply for an SMU license click here.
|Logos for Media Organizations|
If you are a media representative and require a vector SMU logo, please contact the SMU Public Relations office.
The official colors for SMU are red and blue. In print materials, the official blue is PMS 286 and the official red is PMS 186. For websites, the official hexadecimal designation for SMU blue is 0038A8 and for SMU red it is CE1126.
|Blue - 0038A8||Red - CE1126|
|Official University Name|
The name of the institution is Southern Methodist University. When referencing the univeristy or athletic department, please always use SMU instead of Southern Methodist.
The official nickname of the SMU athletics teams is the Mustangs.
|Official Athletics Department Website|
The official website of the University of the SMU Athletics Department is SMUMustangs.com. The website can be typed either of the following ways: SMUMustangs.com or smumustangs.com, when marketing the website.
For high-resolution logos, please contact Brad Sutton at 214-768-1651.
Here are a few things that you can do as a fan when you notice that a store does not carry SMU merchandise:
- Ask to speak to the manager and let them know you are interested in SMU merchandise. Ask them why they do not carry SMU.
- Fill out the form below. This will enable us to follow up with the company in hopes that they will begin to carry SMU merchandise.