A trademark licensing program gives the University control over its logos and marks, thus, ensuring the quality and consistency of all of the University's merchandise. It also enables the University to generate revenue from the sale of merchandise bearing its logos and marks.

  Where To Find Officially Licensed Products

Fans can shop online at or at any of these local retailers for the latest and greatest in Mustang gear.

  Official SMU Athletic Logos

Visual identity plays an important role in shaping the image of the SMU Athletics Department. The logos and word marks should never be altered or animated. The SMU can be used in blue, red or white. The pony should always be red, except for one color situations, where white is acceptable. The pony should always be facing to the right.

SMU Primary Marks Guide
Download primary marks guide in PDF format

  Logos for Licensed Products

The SMU Athletics Department utilizes the Licensing Resource Group (LRG) to administer its licensing program. For more information on LRG and to apply for an SMU license click here.

  Logos for Media Organizations

If you are a media representative and require a vector SMU logo, please contact the SMU Public Relations office.

  Official Colors

The official colors for SMU are red and blue. In print materials, the official blue is PMS 286 and the official red is PMS 186. For websites, the official hexadecimal designation for SMU blue is 0039a6 and for SMU red it is c60c30.

Blue - 0039a6Red - c60c30

  Official University Name

The name of the institution is Southern Methodist University. When referencing the univeristy or athletic department, please always use SMU instead of Southern Methodist.

  Official Nickname

The official nickname of the SMU athletics teams is the Mustangs.

  Official Athletics Department Website

The official website of the University of the SMU Athletics Department is The website can be typed either of the following ways: or, when marketing the website.

  Contact Information

For high-resolution logos, please contact Brad Sutton at 214-768-1651.

Here are a few things that you can do as a fan when you notice that a store does not carry SMU merchandise:

  • Ask to speak to the manager and let them know you are interested in SMU merchandise. Ask them why they do not carry SMU.
  • Fill out the form below. This will enable us to follow up with the company in hopes that they will begin to carry SMU merchandise.
  • Name (First and Last)



    Business name

    Business location

    Description of the business's sports apparel line that does not currently include SMU merchandise

Official Store
In alignment with the educational mission of the University, we engage the community in meaningful ways and develop the resources necessary to graduate Student-Leaders and pursue championships. Above all else, we prepare Students for life.