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Athletics News

SMU Sets Royalty Record For Seventh Straight Year

Go smu!
Go smu!

Go smu!

Aug 13, 2013

DALLAS (SMU) - For the seventh straight year, SMU has set a new record in annual licensing revenue. Since 2006, SMU royalties have increased 122%, as the Mustangs have gained national prominence.

"Increasing SMU's presence in the Dallas marketplace is among our top goals," said SMU A.D. Rick Hart. "This will continue to be a focus of our efforts and we anticipate even more growth in this area."

The sales increase has also resulted in an increase in merchandise availability.

"The Mustang Nation has shown its support for SMU and its retailers by buying officially-licensed items," said Brad Sutton, SMU's Senior Associate A.D. for Public Relations & Marketing. "This helps us accomplish our goal of increasing SMU's visibility, because when businesses see demand, they increase supply and a larger selection of SMU-branded merchandise becomes available."

"In addition to the SMU Bookstore (3060 Mockingbird Lane, Dallas, TX 75205) and our official online store powered by Fanatics, our products are available in national chains such as Academy, Albertson's, Bed, Bath and Beyond, CVS, Dick's Sporting Goods, Finish Line, Kroger, Lids, Sam's Club, Sports Authority, Target, Walgreens and Walmart, just to name a few," Sutton continued. "The Mustang brand is thriving."

Merchandisers and retailers can click here to apply for a license or to get more information on SMU's licensing program.

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In alignment with the educational mission of the University, we engage the community in meaningful ways and develop the resources necessary to graduate Student-Leaders and pursue championships. Above all else, we prepare Students for life.